Bounce rates

Posted February 10th, 2008 by Dima Kuchin
Categories: website marketing
  • * Shops selling real products on targeted traffic 20-40%
  • * Landing pages selling products 70-90%
  • * Websites with a lot of content getting SE traffic 40-60%
  • * Portals with a lot of services 10-30%
  • * FAQ sites, wikis 10-30%
  • * Websites selling services 10-30%

origin (russian) · translate to english

Hidden marketing on forums - rules

Posted September 5th, 2007 by Dima Kuchin
Categories: guerilla marketing

1. Well-produced scenarios.
2. Work in dialog mode.
3. Build history for your character.
4. Don’t write in day of character registration.
5. Make pause between messages.
6. Don’t forget to change IP for different characters.
7. Keep away of stereotyped nicknames.
8. Don’t reuse scenarios.
9. Keep discussions active.
10. Don’t hesitate to make grammar mistakes.
11. Don’t mess with moderators and residents.
12. Less emotions.

origin (russian) · translate to english

Top 10 Reasons PPC is better than SEO

Posted January 19th, 2007 by Dima Kuchin
Categories: marketing strategy

1. You optimize a page for conversions, not search engines.
2. You don’t fear ‘The Dance’.
3. You determine the point of entry for your website.
4. You can easily change positions on a search results page.
5. You only pay for visitors.
6. You can easily test multiple offers.
7. Search engines offer support to help your ads rank and preform better.
8. You can use entirely flash websites (but only if you really want to).
9. Search engines treat you as partners, not infiltrators.
10. Great Swag.

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Brand name search

Posted June 8th, 2006 by Dima Kuchin
Categories: affiliate marketing

Only 85% of users searching specific brand names are coming to right place - other 15% (e.g. 1 out of 6 users) are “landing” to competitor or affiliate websites - especially if they’ve used additional words in search phrase.

origin (russian) · translate to english

Top 4% of queries matter most

Posted June 8th, 2006 by Dima Kuchin
Categories: website marketing

Optimizing a site for the top 4% of search queries will improve site search results for 50% of all searchers.

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