Archive for the 'direct marketing' Category


Bob Stupak example

Monday, February 13th, 2006

When Bob Stupak’s client arrives to a casino, he recieves all the usual stuff, plus small packet with 5 postcards (without stamps) - so he could say hello to his friends and family - for free. When the client used the postcards, he should pass them to the porter, who added stamps and sent the […]

Reason Why advertising

Thursday, February 9th, 2006

· “Excuse me, I have five pages. May I use the Xerox machine because I’m in a rush?” - 94% success.
· “Excuse me, I have five pages. May I use the Xerox machine?” - 60% success.
· “Excuse me, I have five pages. May I use the Xerox machine because I have to make some copies?” […]

3 different offers

Friday, February 3rd, 2006

Here are three different offers:
(A) Half price.
(B) Buy one, get one free.
(C) 50% off.
One of these pulled 40% more replies than the other two. Which do you think was the winner? And why?
And the answer is - test it and you’ll know!
(Actually the answer was B, but it will vary in every case)
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