The 2005 study of more than 4,000 organizations, 230,000 e-mail campaigns and 2.7 billion e-mail messages reports that lists with 100,000 or more names experienced an average open rate of 18.2% and click-though of 3.6%, while those of 101-1000 names had an open rate of 42.1% and click-through rate of 6.8%. For lists of 1,001 […]
1. Get relevant - dive into personalization and segmentation.
2. Resolve or minimize deliverability and rendering issues.
3. Redesign email messages for the inbox and users who view them in the preview pane and block images.
4. Optimize the beginning of the email relationship.
5. Get on the permission train.
6. Focus on metrics that matter.
7. Take better care of […]
Frequency of interesting content sharing among US internet users:
· 63% share at least once a week.
· 25% share (almost) daily.
The reach:
· 75% forward to up to 6 other recipients.
Type of content:
· 88% jokes or cartoons.
· 56% news.
· 32% healthcare and medical.
· 30% religious and spiritual.
· 25% games.
· 24% business and personal finance.
· 24% sports and […]
1. Use proper user base.
2. User list should be fresh.
3. Use brand in From: line.
4. Use your brand also in Subject: line.
5. Build a relationship with users.
6. B2B users are more likely to open, than B2C.
7. Provide quality content.
8. Send your ezine regularly.
9. Season counts. Day of week counts.
10. Test, test and test.
origin
First email: John, how are you today.
Second email: How are you today, John.
In the second case open rate is higher by 16%, according to some research.
origin (russian) · translate to english
