Archive for the 'guerilla marketing' Category


Hidden marketing on forums - rules

Wednesday, September 5th, 2007

1. Well-produced scenarios.
2. Work in dialog mode.
3. Build history for your character.
4. Don’t write in day of character registration.
5. Make pause between messages.
6. Don’t forget to change IP for different characters.
7. Keep away of stereotyped nicknames.
8. Don’t reuse scenarios.
9. Keep discussions active.
10. Don’t hesitate to make grammar mistakes.
11. Don’t mess with moderators and residents.
12. Less […]

Difference between regular and guerilla marketing

Monday, March 6th, 2006

Regular marketing:
· Define your target group.
· Market research.
· Creative thinking.
· Mediaplanning.
Guerilla marketing:
· Define what user should do when he sees the ad.
· Define what you should do for user to act when he sees the ad.
· Define what you will do with the user after you get him.
· Define your target group and how they […]

The new way to advertise your product or company

Tuesday, February 7th, 2006

Engage a couple of the "A-List" bloggers (Michael Arrington, Robert Scoble, Dave Winer, Om Malik, Steve Gillmor, Cory Doctorow, Richard MacManus,  Stowe Boyd, and others) by sending them a link to your new product or service. Tell them what problem it solves and why it is cool. When they blog, people listen. When their stories […]

Hip Hop product placement

Saturday, February 4th, 2006

After Busta Rhymes and P. Diddy “Pass the Courvoisier” song in 2002, this cognac has achieved double-digit increase in US sales. Song mentions the brand-name 4 times in each chorus and a bottle is seen around 30 times in the video.
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