1. You optimize a page for conversions, not search engines.
2. You don’t fear ‘The Dance’.
3. You determine the point of entry for your website.
4. You can easily change positions on a search results page.
5. You only pay for visitors.
6. You can easily test multiple offers.
7. Search engines offer support to help your ads rank and […]
Subscription landing page test of some online newspaper:
Statistics
Paid offer
Free trial
Unique visits
5000
5000
Paid orders
24
154
Conversion
0.48%
3.08%
Increase in orders:
542%
(Free trial users had to enter their credit card info first)
origin (russian) · translate to english
There are a lot of “ipod stickers” items on eBay, with price of $0.01 and free shipping - although their price is actually higher. But this allows to seller to record postal addresses of iPod owners and send them marketing materials, coupons, sales letters and so on. You can do the same to gather userbase […]
1. Timing.
2. Failure to test your headline.
3. Failure to test your offer.
4. Having a good list.
5. Relying on a single communication.
6. Not measuring campaign effectiveness.
7. Failure to continue the dialogue.
origin
· Results must be trackable.
· Promote trial.
· Let others speak for you.
· Data. Not hype.
· You’re smart. And your time matters.
· We’re serious. Except when we’re not.
· Big ideas move us.
origin
