Archive for the 'website marketing' Category


Bounce rates

Sunday, February 10th, 2008

* Shops selling real products on targeted traffic 20-40%
* Landing pages selling products 70-90%
* Websites with a lot of content getting SE traffic 40-60%
* Portals with a lot of services 10-30%
* FAQ sites, wikis 10-30%
* Websites selling services 10-30%

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Top 4% of queries matter most

Thursday, June 8th, 2006

Optimizing a site for the top 4% of search queries will improve site search results for 50% of all searchers.
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Price-per-click up 25% last year

Sunday, March 26th, 2006

Average cost-per-click rose 24.8% in 2005, from $1.29 to $1.61 on Google AdWords. Yahoo’s CPC jumped 30%, from $1.03 to $1.34. Shopping search engines rose from $1.87 to $2.56, a 36.9% increase.
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Google enables starter edition

Thursday, March 23rd, 2006

Google Adwords now has launched Starter Accounts, a fast way to create and run an ad with just the most basic campaign services. Only one ad is possible.
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AdSense

Saturday, March 4th, 2006

AdSense has now officially changed the signup referral period from 90 days to 180 days.
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