1. Timing.
2. Failure to test your headline.
3. Failure to test your offer.
4. Having a good list.
5. Relying on a single communication.
6. Not measuring campaign effectiveness.
7. Failure to continue the dialogue.
origin
· Results must be trackable.
· Promote trial.
· Let others speak for you.
· Data. Not hype.
· You’re smart. And your time matters.
· We’re serious. Except when we’re not.
· Big ideas move us.
origin
1. Get relevant - dive into personalization and segmentation.
2. Resolve or minimize deliverability and rendering issues.
3. Redesign email messages for the inbox and users who view them in the preview pane and block images.
4. Optimize the beginning of the email relationship.
5. Get on the permission train.
6. Focus on metrics that matter.
7. Take better care of […]
Online advertising revenue last year grew by 34%, to about $13bn, compared with just 4% linked to TV, radio and print ads. How long that will last is uncertain. Firms including eBay and Travelocity talk of ‘unsustainable levels of spending’ on search advertising; Barron’s says a phrase such as ‘charity car donation’ now costs the […]
When Bob Stupak’s client arrives to a casino, he recieves all the usual stuff, plus small packet with 5 postcards (without stamps) - so he could say hello to his friends and family - for free. When the client used the postcards, he should pass them to the porter, who added stamps and sent the […]
