email marketing, business marketing,
website marketing, direct marketing

Only 85% of users searching specific brand names are coming to right place - other 15% (e.g. 1 out of 6 users) are “landing” to competitor or affiliate websites - especially if they’ve used additional words in search phrase.
origin (russian) · translate to english

Optimizing a site for the top 4% of search queries will improve site search results for 50% of all searchers.
origin