Some results from big affiliate: when he started to link to his own “intro” page, describing and promoting the item, with real affiliate link at the end of that page - it tripled (x3) his selling results, comparing to just direct linking to affiliated item page (from the ads he purchased).
Subscription landing page test of some online newspaper:
| Statistics | Paid offer | Free trial |
| Unique visits | 5000 | 5000 |
| Paid orders | 24 | 154 |
| Conversion | 0.48% | 3.08% |
| Increase in orders: | 542% | |
(Free trial users had to enter their credit card info first)
There are a lot of “ipod stickers” items on eBay, with price of $0.01 and free shipping - although their price is actually higher. But this allows to seller to record postal addresses of iPod owners and send them marketing materials, coupons, sales letters and so on. You can do the same to gather userbase for many niches, even by selling something virtual, like ebook.
Average cost-per-click rose 24.8% in 2005, from $1.29 to $1.61 on Google AdWords. Yahoo’s CPC jumped 30%, from $1.03 to $1.34. Shopping search engines rose from $1.87 to $2.56, a 36.9% increase.
Google Adwords now has launched Starter Accounts, a fast way to create and run an ad with just the most basic campaign services. Only one ad is possible.
